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Poradnik - Jak pozbyć się pryszczy po Ferrero Rocher?
Ferrero Rocher (History, Marketing, Commericals & Facts)
When we hear the words “Ferrero Rocher”, the first thing that comes to our mind is the classy and iconic chocolate boxes that offer high-quality and delicious chocolate products for fair prices. Ferrero Rocher is a vintage brand of chocolate confectionery. It belongs to Ferrero International S.A., founded by Pietro Ferrero.
What is now a multinational company was once a small confectionery located in Alba, a small and very beautiful town in Italy. The foundation of confectionery was caused by the desire to create chocolate that would be not only high in quality but also accessible to all. Who knew that one day it would become one of the most popular boxed chocolates for millions of people?
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The Untold Truth Of Ferrero Rocher Chocolate
Ferrero-Rocher are an Italian chocolate candy that consists of a whole, toasted hazelnut surrounded by a creamy, chocolate filling that is itself encased in a crisp, spherical wafer and then dipped in chocolate and chopped hazelnuts. They originated in Alba, a town in the northwest province of Piedmont. Piedmont means "foot of the mountain" and this section of the country predictably sits at the base of the Alps, the highest mountains of Europe.
Alba is still home to a Ferrero factory. In fact, one-fifth of all residents of Alba are employed by the family, per the Guardian. Read on to learn the story of this famous candy.
The candies come gilded and often in spectacular packaging
One of the most notable and iconic aspects of Ferrero-Rocher is the luxe packaging the candies come in. Wrapped in gold foil and individually portioned in fluted paper cups, the chocolates look distinctly luxe. That's by design and its makers love that it is associated with luxe living.
The individually wrapped candies are often sold in large format packaging that is designed to highlight the gold aspect as much as possible. Clear plastic boxes –- which these days are much more eco-friendly than they used to be, according to Confectionery News –- show off the gold foil and allow for a sneak peek of what is to come.
Over 60% of sales take place in the final three months of the year
Ferrero-Rocher inherently lends itself to a celebration, what with the gold packaging and premium product inside. This means the candies are a natural fit for the end-of-year holiday season. It's often featured on various lists of last-minute gifts for people you may have forgotten about, especially since it's not only delicious, but widely available.
The company capitalizes on this trend by releasing special edition packaging and promotions for Christmas. These treats are often the same as the regular candies but dressed up in holiday-appropriate packaging. Talking Retail explains that Ferrero-Rocher has come to be a beloved -– and lucrative –- part of many holiday traditions. After all, who wouldn't want an Advent Calendar stuffed with gold-wrapped treats?
One particularly spectacular example that gets released for the holiday season is an enormous Ferrero-Rocher that weighs a whopping 500 grams (just over one pound). This huge candy still only has a single hazelnut in its center but the sheer size and scope of it is surely enough to turn heads and make any spirit bright.
