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Poradnik - Jak pozbyć się pryszczy po Ferrero Rocher?
The name is inspired by the Virgin Mary
Michele Ferrero — who inherited the Ferrero company from his father Pietro — was a devoted Catholic and when he introduced Ferrero-Rocher in 1982, he had a very specific inspiration in mind for the name. In 1858 a 14-year-old girl named Bernadette Soubirous –- a native of the town of Lourdes in France –- reported seeing visions of the Virgin Mary. She claimed to have been visited by the mother of God on 18 separate occasions and -– after some initial doubt -– clergy members came to trust her visions as genuine. Soubirous was made a saint in 1933.
Ferrero maintained a devotion to Mary for his entire life. He brought his high-level managers to Lourdes and he made sure that a statue of Mary was maintained in each one of his company's 14 production facilities.
A commercial from the '90s is both cheesy and fondly remembered
To this day the Ferrero family maintains that they weren't being over the top in their depiction of the level of status that their chocolate candies rate and that an ambassador serving their chocolates at an affair of state was only to be expected.
As it turns out, they were right and the Italian Ambassador to the United Kingdom really did serve Ferrero-Rochet chocolates to guests at his embassy in London. Radio Times quotes Ambassador Pasquale Terracciano as saying "I was a bit wary at the beginning because of the cliché, [. ] but then people asked for them –- and they are good, so . "
The company has become a major player in the international candy market
Ferrero has grown larger and larger over the years. The company has been involved in several business acquisitions and deals, including a failed attempt at preventing Kraft from taking ownership of the U.K.'s Cadbury chocolate company.
Other acquisitions over the years have included various brands previously owned by Kellog such as Keebler and Famous Amos (according to Business Insider). In addition, it has also absorbed Thornton's chocolates in the U.K. and the rights to make some of the Girl Scout cookies in the States. The company has come very far from its quiet, Alpine origins
The creamy layer of filling within the spherical wafer is none other than the best thing to happen to morning toast. The rich, melting texture of the interior is a perfect foil to the crispness of the wafer and the crunchy hazelnuts. It does make sense that the makers of such a delicious product would find a way to work it into as many of its products as possible.
Over 60% of sales take place in the final three months of the year
Ferrero-Rocher inherently lends itself to a celebration, what with the gold packaging and premium product inside. This means the candies are a natural fit for the end-of-year holiday season. It's often featured on various lists of last-minute gifts for people you may have forgotten about, especially since it's not only delicious, but widely available.
The company capitalizes on this trend by releasing special edition packaging and promotions for Christmas. These treats are often the same as the regular candies but dressed up in holiday-appropriate packaging. Talking Retail explains that Ferrero-Rocher has come to be a beloved -– and lucrative –- part of many holiday traditions. After all, who wouldn't want an Advent Calendar stuffed with gold-wrapped treats?
One particularly spectacular example that gets released for the holiday season is an enormous Ferrero-Rocher that weighs a whopping 500 grams (just over one pound). This huge candy still only has a single hazelnut in its center but the sheer size and scope of it is surely enough to turn heads and make any spirit bright.
