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1996: The Very First Products
The first KORRES product was an aromatic herbal throat-soothing syrup with honey and aniseed, a recipe inspired by rakomelo, a warming spirit-with-honey concoction, which George’s grandfather used to favor in his hometown on the island of Naxos.
The first KORRES skincare product, Wild Rose Moisturizer, was born out of the pharmacy’s most popular skin remedy, the Wild Rose oil. People were queuing up for that miracle oil that helps improve the appearance of skin discolorations and marks, delivering a healthy-looking, radiant skin. 25 years later, the Wild Rose skincare line remains a global best-seller.
An Insider Look at Korres Origins & Values
Brainchild of husband-and-wife team Georgios and Lena Korres, this pioneering Greek brand burst onto the beauty scene in 1996 with their nourishing, potent plant-powered formulas.
Inspired by the country‘s ancient homeopathic remedies, Korres harnesses ingredients harvested in the wilds of Greece like:
- Yogurt
- Wild roses
- Pomegranates
- Saffron
What began as a humble homeopathic pharmacy line in Athens grew into a trailblazing natural beauty empire through innovative product development, global distribution and a steadfast commitment to core values:
Clean formulas – No parabens, sulfates, silicones, mineral oils
Rigorous testing – Products backed by university studies and dermatology clinics
Sustainability – Solar facilities, thoughtfully packaged items with recycled materials
Sensory pleasure – Luxe textures, evocative Mediterranean scents and stunning colors
I admire brands taking skincare seriously while sparking joy. Korres delivers both in spades.
2004: Molecular Lab
Primary Research is in our DNA. It all started with the homeopathic remedies in our pharmacy.
Today, KORRES is a proud protagonist in primary research around natural ingredients and actives in the EU, having contributed to major new discoveries.
Our Molecular Lab scientists partner with the highest-profile academic and research institutes in dedicated consortiums to deliver thorough research goals. The basic idea is to discover the most powerful ingredients in nature and utilize them for common good.
A milestone initiative that pushed the frontiers of knowledge of natural products, has been a global 4-year research study of over 3,600 natural extracts for their antioxidant, anti-aging and sun protection properties. As a result of dedication to primary research, KORRES has introduced 7 new ingredients in the WINCI, the global INCI directory for cosmetics! Our Black Pine and White Pine extracts are two of these ingredients, delivering amazing, visible benefits.
1996: The Company
Lena Philippou was the first to join the newborn Company, fresh out of the University as a Chemical Engineer.
“I was one of very few girls at the time that chose to go to Engineering school! My mind just works that way, I am all about analytical thinking and problem-solving. That does not mean I knew what I wanted to do after my studies! Because apart from being a linear thinker, I am a passionate person. I love nature and all things natural, and above all, I am a Greek soul. I am simply in love with Greece. Walking into the original Korres pharmacy, I instantly knew I wanted to be part of this world. All aspects of my personality were matching! And I saw a purpose! Natural products back in 1996 were all brown, boring and simplistic. I set my mind on combining nature and science to create the most effective natural products out there! And made in Greece! All it takes is dream, work, and a little love.”
- Lena Philippou, Chemical Engineer
2012: Black Pine
Black Pine is KORRES major anti-ageing pillar globally. Here is the Black Pine Full Circle journey:
Soil Lab: The Pine species have thrived in the Mediterranean for 3,5M years. Black Pine is nature’s chameleon, it survives on the mountains, in the cold, in heat, and in dryness, even in highly polluted cities. We source our precious Black Pine from Pindus, Greece, under the guidance of the Directorate of Forests of Grevena.
Extraction Lab: KORRES Black Pine bark extract , a global first, is added to WINCI.
Formulation Lab: The Black Pine collection "bio-mimics" and recovers the initial symmetry of our face. Lifted facial appearance in 14 days
Design Lab: 90% recyclable packaging. Paper packaging is FSC certified (Forest Stewardship Council)
Recycle Lab: Fully operational in Greece. Send us back your empties. Plastic, paper, and glass are all recycled.