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1996: The Very First Products
The first KORRES product was an aromatic herbal throat-soothing syrup with honey and aniseed, a recipe inspired by rakomelo, a warming spirit-with-honey concoction, which George’s grandfather used to favor in his hometown on the island of Naxos.
The first KORRES skincare product, Wild Rose Moisturizer, was born out of the pharmacy’s most popular skin remedy, the Wild Rose oil. People were queuing up for that miracle oil that helps improve the appearance of skin discolorations and marks, delivering a healthy-looking, radiant skin. 25 years later, the Wild Rose skincare line remains a global best-seller.
2008: Soil Lab & Local Farmers
Our Soil Lab is focusing on people and their land, the communities and the ingredients they nourish. A series of decisions led by our minds and hearts, showed us the way.
The first decision was to focus on the most powerful Greek herbs, including the wealth of endemic species that grow only in Greece and nowhere else on the planet. In cooperation with the Agricultural University of Athens we identified the best locations for the cultivation of our herbs based on soil and micro-climate conditions.
The second decision was to never collect herbs from wild nature but to cultivate them instead, in order to protect endangered species.
The third decision was not to compete with local farmers by creating our own farms but to support local communities and work closely with them on organic farming.
The KORRES Soil Lab is a network of 5 Agricultural Unions around Greece, 30 local micro-farmers, and a total of over 1,000 families.
They provide us with amazing superior quality organic herbs, and we secure a steady income for them, mostly needed in the remote and less developed areas of our country.
Why The Texture Makes All the Difference
As a lifelong texture enthusiast, I believe skincare should feel as nourishing as it claims. Korres delivers ultra-luxe creams, gels, souffles and balms that drench thirsty complexions with hydration.
Here‘s the low-down on can‘t miss textures:
- Whipped Sleeping Facials – These cloud-like overnight masks weightlessly plump fine lines. I wake up with velvety soft skin!
- Nourishing Balm Cleansers – Unlike harsh foaming washes, these gentle balms melt away grime without stripping my face.
- Cooling Souffle Moisturizers – The refreshing, whipped texture sinks right into skin delivering a burst of hydration.
- Skin-Drenching Body Butters – Ultra-rich, these deeply moisturizing body butters give parched skin long-lasting softness.
An Insider Look at Korres Origins & Values
Brainchild of husband-and-wife team Georgios and Lena Korres, this pioneering Greek brand burst onto the beauty scene in 1996 with their nourishing, potent plant-powered formulas.
Inspired by the country‘s ancient homeopathic remedies, Korres harnesses ingredients harvested in the wilds of Greece like:
- Yogurt
- Wild roses
- Pomegranates
- Saffron
What began as a humble homeopathic pharmacy line in Athens grew into a trailblazing natural beauty empire through innovative product development, global distribution and a steadfast commitment to core values:
Clean formulas – No parabens, sulfates, silicones, mineral oils
Rigorous testing – Products backed by university studies and dermatology clinics
Sustainability – Solar facilities, thoughtfully packaged items with recycled materials
Sensory pleasure – Luxe textures, evocative Mediterranean scents and stunning colors
I admire brands taking skincare seriously while sparking joy. Korres delivers both in spades.
2012: Black Pine
Black Pine is KORRES major anti-ageing pillar globally. Here is the Black Pine Full Circle journey:
Soil Lab: The Pine species have thrived in the Mediterranean for 3,5M years. Black Pine is nature’s chameleon, it survives on the mountains, in the cold, in heat, and in dryness, even in highly polluted cities. We source our precious Black Pine from Pindus, Greece, under the guidance of the Directorate of Forests of Grevena.
Extraction Lab: KORRES Black Pine bark extract , a global first, is added to WINCI.
Formulation Lab: The Black Pine collection "bio-mimics" and recovers the initial symmetry of our face. Lifted facial appearance in 14 days
Design Lab: 90% recyclable packaging. Paper packaging is FSC certified (Forest Stewardship Council)
Recycle Lab: Fully operational in Greece. Send us back your empties. Plastic, paper, and glass are all recycled.
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