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How Korres Compares to Other Luxury Skincare Brands
Here‘s how other popular luxury lines stack up:
Drunk Elephant
- Packaging: ⭐️⭐️⭐️⭐️⭐️ – Sleek, brightly colored
- Price: ⭐️⭐️⭐️⭐️ – Similar per oz cost
- Sensory Experience: ⭐️⭐️ – Sanitary but lacking sensory stimulation
- Gentleness: ⭐️⭐️⭐️⭐️ – Formulations can be harsh
- Noticeable Results: ⭐️⭐️⭐️ – Effective but not miraculous
Tatcha
- Packaging: ⭐️⭐️⭐️⭐️⭐️ – Gorgeous Japanese-inspired bottles
- Price: ⭐️⭐️⭐️ – More expensive for what you get
- Sensory Experience: ⭐️⭐️⭐️⭐️⭐️ – Luxurious application
- Gentleness: ⭐️⭐️⭐️⭐️⭐️ – Soothing and non-irritating
- Noticeable Results: ⭐️⭐️⭐️⭐️ – Gradual improvement in skin
Youth to the People
- Packaging: ⭐️⭐️⭐️⭐️⭐️ – Ultra-sustainable with 100% PCR plastic & glass
- Price: ⭐️⭐️⭐️⭐️ – Great value for money
- Sensory Experience: ⭐️⭐️⭐️ – More about function than pampering
- Gentleness: ⭐️⭐️⭐️⭐️⭐️ – Unlikely to cause sensitivity
- Noticeable Results: ⭐️⭐️⭐️⭐️ – Transformative for trouble-prone complexions
1996: The Company
Lena Philippou was the first to join the newborn Company, fresh out of the University as a Chemical Engineer.
“I was one of very few girls at the time that chose to go to Engineering school! My mind just works that way, I am all about analytical thinking and problem-solving. That does not mean I knew what I wanted to do after my studies! Because apart from being a linear thinker, I am a passionate person. I love nature and all things natural, and above all, I am a Greek soul. I am simply in love with Greece. Walking into the original Korres pharmacy, I instantly knew I wanted to be part of this world. All aspects of my personality were matching! And I saw a purpose! Natural products back in 1996 were all brown, boring and simplistic. I set my mind on combining nature and science to create the most effective natural products out there! And made in Greece! All it takes is dream, work, and a little love.”
- Lena Philippou, Chemical Engineer
2000: Formulation Lab & Greek Yoghurt
As it was impossible to find the natural formulas we were dreaming of, we created our own Formulation Lab to avoid parabens, silicones, mineral oil, propylene glycol and many more chemicals, at a time when this approach was extremely rare.
The first product created in the KORRES Formulation Lab was our Greek Yoghurt Cooling Gel!
The idea apparently came from the Greek tradition of comforting sunburn and sun-stressed skin with Yoghurt. But going into the lab with real edible Yoghurt was a disaster! It took 3 years of meticulous and ground-breaking formulation work to stabilize edible Yoghurt with all its amazing benefits in a skincare formula, for the first time ever globally! Our Greek Yoghurt Cooling Gel finally launched in 2003. Our grandmothers were honoured! And the Formulation Lab was off to an incredible journey!