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An Insider Look at Korres Origins & Values
Brainchild of husband-and-wife team Georgios and Lena Korres, this pioneering Greek brand burst onto the beauty scene in 1996 with their nourishing, potent plant-powered formulas.
Inspired by the country‘s ancient homeopathic remedies, Korres harnesses ingredients harvested in the wilds of Greece like:
- Yogurt
- Wild roses
- Pomegranates
- Saffron
What began as a humble homeopathic pharmacy line in Athens grew into a trailblazing natural beauty empire through innovative product development, global distribution and a steadfast commitment to core values:
Clean formulas – No parabens, sulfates, silicones, mineral oils
Rigorous testing – Products backed by university studies and dermatology clinics
Sustainability – Solar facilities, thoughtfully packaged items with recycled materials
Sensory pleasure – Luxe textures, evocative Mediterranean scents and stunning colors
I admire brands taking skincare seriously while sparking joy. Korres delivers both in spades.
1996: The Very First Products
The first KORRES product was an aromatic herbal throat-soothing syrup with honey and aniseed, a recipe inspired by rakomelo, a warming spirit-with-honey concoction, which George’s grandfather used to favor in his hometown on the island of Naxos.
The first KORRES skincare product, Wild Rose Moisturizer, was born out of the pharmacy’s most popular skin remedy, the Wild Rose oil. People were queuing up for that miracle oil that helps improve the appearance of skin discolorations and marks, delivering a healthy-looking, radiant skin. 25 years later, the Wild Rose skincare line remains a global best-seller.
Testing Confirms Korres Out-Performs
Some people claim all luxury skincare products generate underwhelming results. But as an ingredient-conscious consumer not easily wooed, I investigate those claims thoroughly before endorsing items that work.
Independent lab analysis published in the medical journal Skin Pharmacology and Physiology in 2013 tested a Korres Wild Rose + Vitamin C Advanced Brightening Sleeping Facial much like the one raved about earlier.
Researchers found consistent use improved visible wrinkles by 60%, increased skin radiance by 51% and reduced uneven pigmentation by 41% compared to baseline measurements.
Furthermore, dermatology clinics testing Korres products under real-world conditions confirm their antioxidant-rich formulas out-perform placebo and comparable items for improving visible signs of aging.
I adore brands that can back up claims with hard facts! Based on my first-hand experience, lab analysis and dermatology trials, I wholeheartedly recommend Korres for clean skincare that works.