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The Rise of BB Cream and Why We're Hooked

Daniela Morosini is an award-winning beauty writer, with contributions to Vogue, Byrdie, Refinery29, ELLE, Harper's Bazaar, and more under her belt.

Jen Adkins is a beauty writer and licensed cosmetologist. Her biggest passion is sun protection and sun safety, and she loves to educate readers on how to best take care of their skin. She graduated cosmetology school in 1997, and holds a license to practice cosmetology in the state of Wisconsin.

Ashley Rebecca is an NYC-based makeup artist and a regular contributor for Byrdie covering makeup, skincare, and haircare.

In This Article

What Is BB Cream? History of BB Creams What BB Cream Does for the Skin BB Cream vs. Foundation BB Cream vs. CC Cream BB Cream Application Tips Finding the Right BB Cream

When the beauty industry comes out with a skincare/makeup hybrid, the world takes note. And while BB creams were big news years ago thanks to Korea's niche beauty products, the multitasking product is on the rise again. But what exactly is BB cream, and what does it do?

What BB Cream Does for the Skin

The BB creams of today have evolved since they were first developed. Schrammek's version of BB cream was originally designed to help with post-treatment sensitivity, but what made BB creams pick up in popularity in recent years was their ability to streamline your routine.

So, what does BB cream do? Instead of using a separate moisturizer and foundation, you can just use a BB cream. "Ideally they would be applied after serums and gels, and before any makeup," says dermatologist Dr. Rachel Nazarian. "Sunscreen is often included, to avoid the confusion of whether to apply over or under this tinted layer." For those BB creams that do not include SPF, you'll still need to wear a separate sunscreen for full protection. Some formulas don't stop there, though. If you have any additional skin concerns—like shine or breakouts—you can easily find a blemish balm formula with bonus ingredients to address those, too.

If your skin needs extra hydration due to past laser treatment, BB cream is a great moisturizing and protective option. "I recommend using a BB cream that contains SPF, glycerine and niacinamide if you are using it to restore skin treated with lasers," says makeup artist Ashley Gomila.

BB Cream vs. Foundation

Similarly to a foundation, BB creams vary in coverage, color, and finish (matte, natural, or dewy). But unlike a makeup foundation, which focuses solely on color and coverage, a BB cream goes a step further with added skincare benefits, such as hydration and sun protection. "The main benefit of BB cream is that it offers a sheer source of hydration," says Sir John.

It is easy to confuse BB cream for CC cream, and while they are both beneficial to the skin, they actually combat different issues. "BB cream is a light coverage foundation with a focus of added skincare benefits, while a CC cream's focus is to color correct," says Gomila. "You can use a CC cream as a primer to correct dark spots and redness and balance your overall skin tone by using this under your normal foundation."

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Nie jest łatwo upolować krem idealny – liczy się nie tylko jakość produktu, lecz także to, w jaki sposób reaguje on na cerze. W Skin79 możesz znaleźć setki różnych rodzajów kremów, a dodatkowo większość z nich jest dostępna w mniejszych pojemnościach – tak, abyś mogła przetestować działanie kosmetyku w ramach testera, a następnie podjęła decyzję o poważniejszym zakupie. Do tego w ramach sklepu działa system rekomendacji: klientki dzielą się własnymi doświadczeniami, co daje Ci możliwość podjęcia najlepszej decyzji o zakupie!

Finding the Right BB Cream

As with any product, sometimes it takes a bit of trial and error to find the perfect BB cream for your skin tone and skin type. "Most BB creams are designed to offer a lightweight coverage that primes and corrects, but these formula differences are indicated so you can find the best product for your skin type," says Sir John.

  • Oily/acne-prone: "If you have acne-prone or oily skin, opt for a matte formula that's oil-free," Sir John says. If you have extra oily skin, Dorn suggest trying a CC cream, as it has "more coverage and more of a matte finish."
  • Dry: Sir John suggests going for a more moisturizing formula with a dewy finish. BB creams are great for those with dry skin, who can look for creams combined with hyaluronic acid or ceramides for added moisture, says Nazarian.
  • Mature: According to Dorn, BB cream is amazing if you have mature skin, as it has skin illuminators and moisturizers included for a youthful appearance without using a heavy amount of product.

When it comes to finding a shade to match your skin tone, Nazarian says there's no need for a perfect match as the tone with a BB cream is incredibly sheer. "It’s really meant to offer super light coverage, and, therefore, often blends into most skin tones and does not need to match exactly," she says. "Some brands do offer a large range of shade options, but because of the classical nature as a light coverage product, many companies still only create a handful of colors." (If you need something darker, there are BB creams for dark skin tones.)

According to Dorn, the best way to find what suits you best is by applying the product you are testing to your jawline. "I like to use a color that is a touch deeper than a color that is too light. If you are between colors, you can always add a touch of concealer to brighten any areas," she says. "BB creams absorb well into the skin, but always make sure to blend well to ensure your skin has a warm, beautiful glow."

It is possible for cosmetics to contain one of the suspect ingredients without it appearing on the ingredient list due to it not reaching the concentration threshold to disclose it and cosmetic manufacturers choice to not disclose it.

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