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"Złoto dla Twojej Skóry - Nowy Krem do Twarzy Elizabeth Arden!"
Synopsis
Elizabeth Arden was born in Canada in 1884. She opened her first salon in New York City in 1910. Arden was instrumental in making the use of cosmetics respectable. By 1915, she was selling her products internationally and her company was on its way to becoming a global brand. In 1966 Arden died at the age of 81. By that time, there were more than 100 Elizabeth Arden salons around the world.
Elizabeth Arden was born Florence Nightingale Graham on December 31, 1884, in Woodbridge, Ontario, Canada. The fifth of five children, she was raised in a farming family that struggled to make ends meet. To help support her family, Graham worked odd jobs as a youth, then studied nursing—becoming interested in the lotions used in burn treatments—and worked as a secretary for a short time before emigrating from Canada.
In 1908, Graham settled in New York City, where she landed a job as an assistant to a beautician named Eleanor Adair. After gaining valuable industry experience, in 1910 Graham invested 800,000 to start a salon with a partner, Elizabeth Hubbard. The business was located on Fifth Avenue.
Pielęgnacja twarzy przed nałożeniem kremu
W pierwszym kroku polega na wykonaniu demakijażu, używając takich kosmetyków, jak płyny micelarne lub oleje i olejki do demakijażu. Można w tym celu wykorzystać także galaretki oraz mleczka do demakijażu. Kolejny etap polega na oczyszczeniu skóry kosmetykami takimi, jak pianki, żele do twarzy, czy emulsje, które należy spłukać wodą. Takie zabiegi oczyszczające trzeba wykonywać codziennie.
Dodatkowo dwa razy w tygodniu warto sięgnąć po peelingi do twarzy i wykonać złuszczanie martwego naskórka, co pozwala aplikowanym kremom na wniknięcie w głębsze warstwy skóry i jej lepsze odżywienie. Działanie kremu można też spotęgować, regularnie stosując serum do twarzy i maseczki w płachcie lub w kremie, które dzięki skoncentrowanemu działaniu składników odżywczych intensywnie pielęgnują skórę.
Arden's Accomplishments
In addition to being an entrepreneur, Arden was a dedicated suffragette. In 1912, she participated in a march for women's rights. The 15,000 suffragettes she marched with wore red lipstick as a sign of solidarity—lipstick that was supplied by Arden. Later on in her career, she would develop a special line of cosmetics for women serving in the military.
Arden also paved the way for many beauty products that are now commonplace, including travel-size items. Additionally, she was the first to offer in-store makeovers and operated several high-end spas, where clients could retreat from the world to be pampered and receive beauty treatments.
Much of Arden's drive stemmed from her competition with Polish beauty entrepreneur Helena Rubinstein. Despite never meeting in person, the two women worked to outdo each other in the development of new products.
Enjoying the wealth amassed from her flourishing business ventures, Arden also branched out to owning racehorses, caring for them with the same attentiveness that she brought to her clients. In 1945 Arden founded the Maine Chance Farm, and the following year she was featured on the cover of TIME magazine in a story about her success in the male dominated world of horse racing. In 1947, an Arden thoroughbred named Jet Pilot won the Kentucky Derby.