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"Złoto dla Twojej Skóry - Nowy Krem do Twarzy Elizabeth Arden!"
Biografia [ editar | editar código-fonte ]
Elizabeth Arden cursou e se formou em enfermagem. Anos mais tarde, em sua cozinha, começou a formular cremes para queimaduras e elaborou loções e pastas cosméticas, utilizando gorduras, leites e outras substâncias. Essas substâncias eram diferentes das dos médicos da época, e tinham finalidades hidratantes e nutritivas. Logo a sua cozinha passou a ser seu laboratório, e ela começou a dedicar seu tempo em busca do creme perfeito. Os odores que vinham da cozinha incomodavam os vizinhos, que achavam que a família de Florence estava passando necessidades e não tinham dinheiro para comprar comida fresca e, por isso, consumiam ovos podres.
Florence passou por momentos difíceis, falta de crédito em seu sonho, até mesmo de sua família, mas como uma grande guerreira foi – aos 30 anos de idade – para Nova York. Cheia de esperanças e expectativas, logo se inseriu na cultura da cidade. Lá ela conheceu um químico e juntos começaram a elaborar o “creme perfeito”, o seu grande sonho. No mesmo tempo ela foi trabalhar em um salão de beleza e dominou a arte da massagem facial orientada e treinada pelo maior especialista da época. A partir daí, Florence estava se tornando uma esteticista.
Em 1910, ela abriu seu primeiro salão de beleza em uma loja na Quinta Avenida. Florence, com sua visão empreendedora, então mudou seu nome para Elizabeth Arden, em homenagem à sua ex-sócia e ao poema “Enoch Arden”, de Alfred Tennyson. Instalou na loja uma porta vermelha luminosa, começando também a divulgar seu negócio com o a propaganda de seus cremes e de sua massagens relaxantes e rejuvenecedoras. Já como Elizabeth Arden, começou a frequentar lugares importantes da sociedade e foi assim que seu salão logo passou a ser conhecido como o melhor da cidade. A partir daí, viajou muito e expandiu os negócios por todo o mundo, montando filiais em vários lugares, construiu um verdadeiro império da beleza. Promoveu a prática da maquiagem, divulgando a pintura dos olhos no estilo “olhar total”, o uso do ruge e do pó, sendo a maquiagem expressiva a última moda em Paris. [ 1 ]
Dla kogo jest krem do twarzy na noc?
Kosmetyki przeznaczone do wieczornej aplikacji mają nieco inne funkcje, niż te na dzień. Krem na noc ma bardziej skoncentrowaną formułę i zawiera inne składniki. Jego zadaniem jest przede wszystkim regeneracja skóry w ciągu nocy. Po całym dniu skóra jest zmęczona i jej pielęgnacja musi być bardziej intensywna.Wysokiej jakości kremy do twarzy, dostępne w naszej drogerii internetowej, które przeznaczone są na noc zawierają składniki nawilżające, regenerujące oraz odżywiające. W czasie odpoczynku wnikają one w skórę, przywracając jej balans i uzupełniając niedobory. Dzięki takiej pielęgnacji skóra rano jest zregenerowana i gotowa na sprostanie wyzwaniom kolejnego dnia.
Każda skóra ma inne potrzeby. Łączy je jedno – konieczność dobrego nawilżenia. Wiemy, jak ważny jest krem do twarzy, dlatego wybraliśmy dla Ciebie kosmetyki odpowiadające na zróżnicowane potrzeby skóry. Bez względu na to czy Twoja skóra jest tłusta, wrażliwa, mieszana, pozbawiona blasku, przesuszona, zmęczona czy normalna, wśród kremów topowych marek znajdziesz produkty, które nadają się do każdego rodzaju cery.
Arden's Accomplishments
In addition to being an entrepreneur, Arden was a dedicated suffragette. In 1912, she participated in a march for women's rights. The 15,000 suffragettes she marched with wore red lipstick as a sign of solidarity—lipstick that was supplied by Arden. Later on in her career, she would develop a special line of cosmetics for women serving in the military.
Arden also paved the way for many beauty products that are now commonplace, including travel-size items. Additionally, she was the first to offer in-store makeovers and operated several high-end spas, where clients could retreat from the world to be pampered and receive beauty treatments.
Much of Arden's drive stemmed from her competition with Polish beauty entrepreneur Helena Rubinstein. Despite never meeting in person, the two women worked to outdo each other in the development of new products.
Enjoying the wealth amassed from her flourishing business ventures, Arden also branched out to owning racehorses, caring for them with the same attentiveness that she brought to her clients. In 1945 Arden founded the Maine Chance Farm, and the following year she was featured on the cover of TIME magazine in a story about her success in the male dominated world of horse racing. In 1947, an Arden thoroughbred named Jet Pilot won the Kentucky Derby.
Creating a Global Brand
By 1914 Graham's partnership with Hubbard had dissolved, but she opted to remain in the beauty industry. She also began using the same name as her salon: Elizabeth Arden. Working to grow her business, Arden had a team of hired chemists to develop the face cream and lotion that would become the first items in her new line of beauty products.
At that time, makeup was more associated with prostitutes than with respectable women, and Arden devised a marketing campaign to change the public's view of beauty products. Helping Arden was the fact that, as the close-up became a regular feature in movies, makeup became more socially acceptable.
By 1915, Arden's brand was expanding and she began to make sales on the international market. In 1922 she established a Parisian salon, and later opened businesses in South America and Australia as well. By the 1930s, the company was doing so well that it even managed to flourish during the Great Depression, bringing in more than $4 million a year.
Pielęgnacja twarzy przed nałożeniem kremu
W pierwszym kroku polega na wykonaniu demakijażu, używając takich kosmetyków, jak płyny micelarne lub oleje i olejki do demakijażu. Można w tym celu wykorzystać także galaretki oraz mleczka do demakijażu. Kolejny etap polega na oczyszczeniu skóry kosmetykami takimi, jak pianki, żele do twarzy, czy emulsje, które należy spłukać wodą. Takie zabiegi oczyszczające trzeba wykonywać codziennie.
Dodatkowo dwa razy w tygodniu warto sięgnąć po peelingi do twarzy i wykonać złuszczanie martwego naskórka, co pozwala aplikowanym kremom na wniknięcie w głębsze warstwy skóry i jej lepsze odżywienie. Działanie kremu można też spotęgować, regularnie stosując serum do twarzy i maseczki w płachcie lub w kremie, które dzięki skoncentrowanemu działaniu składników odżywczych intensywnie pielęgnują skórę.