"Złoto dla Twojej Skóry - Nowy Krem do Twarzy Elizabeth Arden!"

Death and Legacy

Arden died in New York City on October 18, 1966. It was only after her death that the public learned she had been 81. She had withheld her age to give the impression of timeless beauty.

• Name: Elizabeth Arden
• Birth Year: 1884
• Birth date: December 31, 1884
• Birth City: Woodbridge
• Birth Country: Canada
• Gender: Female
• Best Known For: Beauty pioneer Elizabeth Arden opened the doors of her first salon in 1910. Her company expanded internationally and changed the face of women's cosmetics.
• Industries
  • Business and Industry
  • Elizabeth Arden was the first to offer in-store makeovers.
  • Elizabeth Arden's namesake was Florence Nightingale.
  • Entrepreneur

  Pielęgnacja twarzy przed nałożeniem kremu

  W pierwszym kroku polega na wykonaniu demakijażu, używając takich kosmetyków, jak płyny micelarne lub oleje i olejki do demakijażu. Można w tym celu wykorzystać także galaretki oraz mleczka do demakijażu. Kolejny etap polega na oczyszczeniu skóry kosmetykami takimi, jak pianki, żele do twarzy, czy emulsje, które należy spłukać wodą. Takie zabiegi oczyszczające trzeba wykonywać codziennie.

  Dodatkowo dwa razy w tygodniu warto sięgnąć po peelingi do twarzy i wykonać złuszczanie martwego naskórka, co pozwala aplikowanym kremom na wniknięcie w głębsze warstwy skóry i jej lepsze odżywienie. Działanie kremu można też spotęgować, regularnie stosując serum do twarzy i maseczki w płachcie lub w kremie, które dzięki skoncentrowanemu działaniu składników odżywczych intensywnie pielęgnują skórę.

  Arden's Accomplishments

  In addition to being an entrepreneur, Arden was a dedicated suffragette. In 1912, she participated in a march for women's rights. The 15,000 suffragettes she marched with wore red lipstick as a sign of solidarity—lipstick that was supplied by Arden. Later on in her career, she would develop a special line of cosmetics for women serving in the military.

  Arden also paved the way for many beauty products that are now commonplace, including travel-size items. Additionally, she was the first to offer in-store makeovers and operated several high-end spas, where clients could retreat from the world to be pampered and receive beauty treatments.

  Much of Arden's drive stemmed from her competition with Polish beauty entrepreneur Helena Rubinstein. Despite never meeting in person, the two women worked to outdo each other in the development of new products.

  Enjoying the wealth amassed from her flourishing business ventures, Arden also branched out to owning racehorses, caring for them with the same attentiveness that she brought to her clients. In 1945 Arden founded the Maine Chance Farm, and the following year she was featured on the cover of TIME magazine in a story about her success in the male dominated world of horse racing. In 1947, an Arden thoroughbred named Jet Pilot won the Kentucky Derby.

  Creating a Global Brand

  By 1914 Graham's partnership with Hubbard had dissolved, but she opted to remain in the beauty industry. She also began using the same name as her salon: Elizabeth Arden. Working to grow her business, Arden had a team of hired chemists to develop the face cream and lotion that would become the first items in her new line of beauty products.

  At that time, makeup was more associated with prostitutes than with respectable women, and Arden devised a marketing campaign to change the public's view of beauty products. Helping Arden was the fact that, as the close-up became a regular feature in movies, makeup became more socially acceptable.

  By 1915, Arden's brand was expanding and she began to make sales on the international market. In 1922 she established a Parisian salon, and later opened businesses in South America and Australia as well. By the 1930s, the company was doing so well that it even managed to flourish during the Great Depression, bringing in more than $4 million a year.

  

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  krem twarzy elizabeth