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The VSCO Girl aesthetic
Know Your Meme traces the origins of the term to a January 2019 YouTube video from Greer Jones, though the aesthetic had been explored prior to that. A Google Trends search for the term “VSCO girl” shows a flatline until June 2019, when it spiked, and there’s a similar spike for the term “What is VSCO girl.”
According to Emma Marie DeLucio of the YouTube channel Emma and Ellie’s Family, the trend took off when more “famous” YouTube personalities like Emma Chamberlain and Hannah Meloche started making videos about it, and the aesthetic “has to be trendy and basic.” The word “basic,” which has developed a negative connotation, is being recontextualized within the meme.
YouTube is home to hundreds of recent videos about how to “transform” into a VSCO Girl or shop for the look, including one somewhat distressing video of an Urban Outfitters that’s stocked with a wall of scrunchies and Hydro Flasks. Of course, you also have to be able to afford this look.
On TikTok, you’ll find more parodies of the look. Two big memes, “ Here’s the motherfucking tea ” and “ Save the turtles ,” could be seen as representative of the VSCO Girl, and the “ And I oop ” meme has been co-opted. This TikTok from user koobydoobydoobydoo and has more than 12 million likes and I’m pretty sure I knew this girl in high school. In the ‘90s.
Facial Mist Spray Benefits
Facial mist sprays offer an abundance of benefits for the skin.
The lightweight formula of Mario Badescu’s facial mist spray makes it ideal for quick and convenient hydration throughout the day, serving as an easy and convenient addition to your skincare routine!
Packed with nourishing ingredients, facial mist sprays help replenish and revitalize the skin’s moisture levels, leaving it feeling refreshed and rejuvenated.
Beyond hydration, facial mist sprays can offer a cooling sensation, making them particularly appealing during warmer weather or as a pick-me-up throughout the day.
The soothing and calming properties of certain facial mist sprays can also contribute to a more relaxed and radiant complexion, making them an essential and enjoyable component of a comprehensive skincare routine!
Is Mario Badescu Cruelty Free?
Several of you have asked, “Is Mario Badescu cruelty free?” Years ago, I was a huge fan of their products, and I even reviewed them here on My Beauty Bunny. Then at some point, I saw that they were selling in China, so I had to put them on the do not buy list. (NOTE: their rep says they were never in China, so my recollection of WHY they were on the naughty list may be a bit fuzzy.) Recently, my assistant, Jenna, heard that they were once again cruelty free. I reached out to the brand, and they were able to answer all of my cruelty free questions. I’m happy to say that Mario Badescu is cruelty free!
Their answer to question number four (regarding ingredient suppliers) might seem wishy washy, but I believe they are just trying to avoid lawsuits in case their vendors ever go against their written statements about animal testing. It’s a smart move to avoid getting sued, and it doesn’t bother me. It could also potentially mean that their ingredient suppliers are testing (or could test in the future) OTHER ingredients that Mario Badescu does not purchase. That’s something they cannot control. Asking their vendors to sign statements saying they do not test is more than many companies do.
VSCO Girl subgenres
The look is, honestly, the least interesting thing about the VSCO Girl. More interesting are the experiential offshoots, like the VSCO sleepover, which often involves sleeping on pool floats or trampolines and looks way more fun than sleepovers I attended, where underwear-freezing was often the highlight.
There are also VSCO-inspired room makeovers, and VSCO “dates.”
While the discourse (Viscourse?) around the VSCO Girl has focused on the look, Inouye stresses that on the app, there are girls (and boys) who have their own aesthetic , and it doesn’t look like what’s parodied online. In a series of interviews for VSCO, creators spoke about finding their inspiration and identity, and using the platform to work through mental health or body issues. This context is missing from a lot of the VSCO girl “content.”
“A lot of times they’re posting for themselves, and not anybody else,” says Inouye. “Because there isn’t that pressure of seeing comments or having to look at how many likes you get or who’s following [them].”
After watching hours of VSCO Girl YouTube videos and TikToks, the line between genuine and performance started to blur, it seemed like a lot of people who could be VSCO Girls were parodying VSCO Girls. Have we reached a paradox? Or will we just see another version of this in five years? We’ll have to wait to find out.
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